Hexis, the European wrap vinyl manufacturer, has been taking a backseat in major tech and PPF exhibitions lately. This might raise the question of whether this is due to a lack of marketing efforts from the company, high sales and global customer support, or a sense of disappointment from Hexis regarding their product’s position among competitors.
Yes, we are talking about Hexis’s high-end flagship product, the X-Series.
Let’s examine the issue from the beginning.
Since its entry into the market as a European manufacturer, Hexis has quickly established a strong position in the global market due to its good build quality and affordable prices.
The French company’s Bodyfence, inspired by trendy American products and featuring their unique Alain Delon-style advertising, became a popular product in Europe and Asia. However, it still didn’t have a significant presence in the US market, as competitors were constantly adapting and becoming more customer-centric.
Hexis then decided to develop the X-Series, a different product, to fill this void.
At its first unveiling, the product was presented with features far exceeding its actual capabilities, and at a very competitive price.
Did Hexis succeed?
The answer was a resounding no!
With the global distribution of Hexis’s flagship product, we saw relatively ordinary features at a high price compared to competitors’ products. Other companies produced products that were far superior in quality and more affordable than Hexis, which prevented Hexis from reaching a significant sales market and relegating it to weaker markets in Asia and a small part of Europe.